Dock9 takes the pulse of current insurance user experience (UX) in its annual Insurance UX report where it also identifies key upcoming innovations that could shape the future. Our team has undertaken detailed research, including real- user testing, of major insurers and aggregators. We use this to keep our clients at the forefront of best practice and believe that sharing this will bene t the wider insurance sector so that we can all move forward together.
Building on last year’s report (http://dock9.com/2016report) which focused on personal lines, this year we evaluate the quote-and-buy journeys for commercial lines. This includes key commercial insurance providers as well as aggregators. We highlight patterns of best practice that can be applied to your business whatever your niche in insurance.
We then look at key trends and innovations and explore the question: “What will the future of insurance user experience look like?” This includes leveraging connected devices, data automation and natural language forms.