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Some thoughts on AI from a UX designer...

Livia Thimotheo
Reading Time:
2 minutes

Seems like AI is the acronym of the (next) year. Here at Dock9 we’re very interested in how AI will be used in the future so we can offer the best for our clients. We’ve been reading and writing about it, attending events and we even chatted with Tom Crossman, VP of Product at Habito, a company using AI to find the best mortgages for their clients.

But... How do designers fit in all this? It’s a scary topic. What even is AI? Are we all going to lose our jobs?

Some of these are the questions that usually come up when discussing AI. Even if you’re not a designer.

But I’m not going to even try and explain what it is (for now) or try and predict the future. I’ll just share some of the thoughts and ideas that really grabbed my attention at a recent event, HumAIn Design: Keeping humans at the center of AI design. 

Humain design ux crunch

AI is not a product

This idea was expressed several times in different ways. The experts urged us to be human-first. Solve a real problem rather than use technology for technology’s sake.

If it’s not perfect, it’s broken

That’s the idea users have of any product using AI. We need to remember that  AI is smart but not that smart yet. So one of the main challenges for designers will be gauging the experience while it learns and evolves.


Having said that, It’s impossible to predict what an algorithm will do. Again, it will be the designer’s role to design accordingly.

Not everything marketed as AI is actually AI

Which brings another question: how to tell the difference? There isn’t actually a legal definition as to what exactly constitutes AI which is something that needs to be rectified pretty soon. 

Skill up!

The main message that struck me is that our empathetic skills are needed to avoid or improve awkward experiences. And it’s our responsibility to skill up, get involved and help shape the future of AI products. 

We’re currently working on some interesting projects involving AI which we will be sharing very soon.... If you'd like to know how AI could help your business get in touch at or (we still like an old-fashioned phone call) on 0207 977 9230.

Livia Thimotheo

Livia is a UX Designer at Dock9. She's worked in digital products in the financial sector including applications, websites and chatbots. The Design of Everyday Things was her first design book and it completely changed the way she sees the world.