When is the simplest way not the best way in UX design?

Author Judit Toth
  • Date October 04, 2017
  • Reading Time 7 minutes

The newly popular term of ‘positive friction’ indicates that not all frictions are bad and not all are avoidable. Considering that the aim is to successfully complete a task in a flawless manner while creating a positive experience, a straight, frictionless way may not always be the best solution.

Rating insurance risk from a selfie

Author Laura Martin
  • Date September 22, 2017
  • Reading Time 1 minute

We've written previously about the benefits to insurers of leveraging data automation, AI and machine-learning to reduce the number of questions insurers ask of customers and improve underwriting accuracy....

Interview with Fred Seale, Lead Designer, Trussle

Author Laura Martin
  • Date September 14, 2017
  • Reading Time 7 minutes

Fred is Lead Designer at Trussle, where he's responsible for all visual touch-points. Since joining he rebranded the company as well as being responsible for all product design and user experience.