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Interview: Vicky Birkby, Director of Customer Strategy & Change at Vida

Mark Lusted
Reading Time:
2 minutes

In this episode our MD, Mark Lusted, is joined by Vicky Birkby, Director of Customer Strategy and Change at Vida Homeloans. They discuss the key technologies driving change in the mortgage sector and Vida’s recent reentry into the market.

Mark Lusted
Mark Lusted
Mark is the CEO of MagiClick UK. His mission is to help financial service companies create digital products and services that give them a competitive advantage in an increasingly crowded market.
He shapes the company's strategic approach to clients, and is actively involved with senior client stakeholders in project planning and strategy phases. He is also focused on understanding the emerging and future technology developments that offer competitive threats and opportunities for incumbent financial services clients.
Having previously been included in the BIMA list of the top 100 most influential people in UK digital (the BIMA Hot 100) he is also a regular speaker at Fintech events on the subjects of financial technology, user experience (UX) and emerging technology trends.