On your Atom bank website bio, you say “I’m getting ready to turn the intermediary mortgage market on its head” How are you planning to do this?
We have started - and it’s still early days, we're still very young - but we have started with the customer journey from application to offer. We've made that bit of the journey completely digital. From the moment the intermediary submits the application
or a Decision in Principle to our system to the point the customer gets their mortgage offer. We've managed to make that entire process fully digital front end and back. For the customer that journey happens entirely within their app. The customer
gets instant updates and transparency on what's happening with their application. They get all of their documents in a digital format, which are saved in their digital vault in the app. So no snail mail for signatures, none of that legacy stuff and
they login to our app using their biometrics. Finally, they accept their mortgage offer entirely in app.
We started with that bit of the journey where we could make a difference but what we'd like to work on next is joining up the rest
of the chain. From the point that the customer starts either looking for their house or searching for their remortgage, right up to the point of completion. We'd like to try and join all of the bits of the industry together, because at the moment
they're quite disparate parts. In a perfect world, I'd like that if the customer goes through their mortgage the first time and then when they're ready to move or remortgage they don't have to go through the entire process again. We want to make it
easier the first, second, third, fourth time etc.
I was going to ask you how is the experience of getting an Atom mortgage from the customer point of view, but maybe you've already explained in the previous question. Would you like to add anything else?
From the point that the intermediary gives the advice and submits the application for the customer, the first thing that they do is request a Decision in Principle. We've made that decision fully automated, apart from a very small number of cases which
get referred. So the customer knows straight away whether or not they're eligible for one of our mortgages or not. We tried to make that process really simple and straightforward for the intermediary and the customer.
When the customer
gets a Decision in Principle accepted they get an instant update from us. We send them an email and a text message to say "Good news, you are eligible for one of our mortgages and your intermediary will take you through the rest of the process. But
you can go now and download our app and you can follow the progress of your application there". The customer gets to do that straight away. They get to set up their app, biometric security, call their account whatever they want to call it and personalise
that experience. Even down to the colours that are within the app, the naming conventions and all that, the customer gets to make them their own.
The customer follows the journey from Decision in Principle and as soon as we get the full
mortgage application, the app updates to tell the customer "Your full application is here". We give them a copy of what we have so they know exactly what goes on file in terms of data that we have for them and what was submitted in the application.
We sign post them around "This is what happens next and this is what these things mean". Because a lot of customers still don't really understand some of the terminology and the journey is quite opaque in the traditional sense. We explain to them
"We need to instruct the valuation, if we didn't get an automated one. This is what a valuation is, this is why we need it and this is how long it will take". Then when that valuation comes back in, a copy of that goes automatically into the customer's
digital vault. They can see exactly what we've got, what the valuer said and how that influences how much they can borrow. We do the same about instructing the conveyancing. We explain what that is, the steps that we go through to underwrite
the mortgage and how long those processes take.
So where we get a fully automated application that gets an automated valuation and we can verify the customer's income using a digital check, we can get the customer from application to offer
in 14 seconds. Our average time is 12 days, against the industry average of 16 days. Don't get me wrong, that's not the norm yet. We don't do too many applications in 14 seconds. But we regularly do a few a week where we get them out in under 20 seconds.
For a customer to have that kind of transparency, reassurance and decision so quickly, with their offer in their app straightaway, it's pretty game-changing. It's a such a nice customer experience. We'll keep working with the technology and the automation
to try and make it more of the norm for us.
What were the most difficult lessons you've learnt?
Having no legacy systems made it so much easier and we also started with no customers. A completely blank sheet of paper, which is such an amazing place to start. It's really helpful to be able to think differently and push the boundaries.
because all the technology is brand new, we're using an app-based journey and sales and origination systems that didn't exist before. We're using open APIs in a way that has not been done in the mortgage industry before, so we had to do things quite
slowly. We had to move in a very conservative and kind of slow and steady way to make sure that we didn't try and do too much too quickly and get things as close to right as we could before we went live. These are things we have to launch in
Also, you know, the technology is new and some things didn't work quite the way that we expected. You put systems together and you think they're going to behave in a certain way and they don't.
And as with all good startups,
projects overrun, and you spend more money and time on some things than you'd think.
Some parts were really difficult to recruit for. All of our development and middleware is in house but because we're based in the North East of England
there's such a shortage in some areas of technology, especially fintech. Sometimes we really struggled to get the people we needed to do certain parts of the journey.
So yeah, it's been very exhilarating but also very frustrating in equal
measure. But that's the joy of doing something that is different. Being the first to do this, you get all of the growing pains, but you also get the upside as well. So being the first one, we broke some industry records and we've broken the mould
on the journey. We've grown quite slowly compared to how we could have but achieved a lot. The stats that have come out recently from UK Finance shows that we're now the fastest growing lender in the UK. We were in the top 25 in the first year of
trading, which is pretty phenomenal for a brand-new bank which started with no customers at all.
From the broker side, how is working with Atom bank different from other lenders?
We started with intermediaries only and at the moment we still are. While we were designing what we wanted this journey to look like, it was the brokers who came to help. We had lots of customer insight, but we also had brokers actually on site who came
and did workshops and told us what their frustrations were, what they really wanted from a lender system and how we could make this customer journey better. Which also makes the intermediary journey better, because intermediaries spend a lot of their
time chasing things that they shouldn't have to. Or just not knowing where something is in the process because it's not transparent or it's not accessible. So we got a lot of insight from our brokers very early on about what the problems were and
what were the things that they really wanted a digital lender to fix.
When we were designing and building the journey, the intermediaries were with us every step of that way. They gave us feedback, insight, they tested our systems for us,
told us what worked really well, what didn't add value or they didn't think they needed. Even now that we're 18 months in, we still speak to our intermediaries on a really regular basis. And because we're agile we do sprints every four to six weeks,
so they feed into that. Then we let them know that we have made the changes they've requested, because that makes us better. We've done a lot of criteria changes, app upgrades and system changes to make journeys better.
How do you see the future of mortgage lending?
There are so many things that are on the cusp of getting here but aren't quite ready yet. We've got Open Banking, which is still very early days and we're still not quite sure how that's going to pan out yet. Mark Mullen [CEO of Atom bank] chairs the
Challenger Bank group for the Open Banking Implementation Entity which is great because then we get to feed into that and understand what's happening and how to shape it. We think that if we can get Open Banking to work the way it should for customers,
a whole lot of the existing processes around origination and underwriting won't have to be done anymore. Today we're still very reliant on asking the customer for bank statements or payslips to verify their income or their outgoings, we shouldn't
need to do that going forward.
There's also Blockchain technology. As I mentioned earlier, the process for the customer to move home or to remortgage, we can get sales and origination down to 20 seconds. We'll keep working on that until it becomes the norm. But the whole end to end
journey can still take anywhere from six weeks to six months, depending on what property you're buying, where and how many people are involved in that chain. I think there's definitely a place in the future where we can use a distributed ledger to
make more of that journey digital and enable customers to get to a point where they don't need 14 days to get a mortgage offer. But right now that data is not available in a way that’s accessible or easy to share between platforms to make that
happen - time will tell.
We're also working on Machine Learning and AI - things like how we make a decision, how we use credit scores and incomings and outgoings and the customer profile to make that decision. We should be able to use AI to make that so much quicker, more stable
and less manual, but also more unique to the customer, because we'll be able to build a much better picture of how that customer's credit works. I think we'll get to a point where we should be able to give a customer an absolute unique product for
them, so they can get a mortgage which is completely bespoke to their needs based on the data that we were able to get from them.
There's a lot of talk about that tech. But is there anything that you feel that is missing in these discussions about the future?
I'm quite vocal when I speak about this. As an industry, historically, we are very reluctant to talk to each other about our work in a way that makes a difference to the customer. Even when we have good partnerships, as you are part of a chain,
we tend to focus on making the journey better for each of the systems that we're using. We very rarely, as an industry, sit down and look at the customer journey and build together to make the customer lifecycle better.
If you could give advice to the industry, then, to fix this. What would you say?
Part of the reason the industry doesn't do it today is due to nervousness around competition. Because everyone is very protective of their balance sheet and their market share. I think we need to take those competition barriers away and make it less about
stepping on each other’s toes and more about the customer.
There are also places where I think the regulator and trade body add so much positive change. I've been in the industry for 12 years now, I joined pre-credit crunch.
Obviously, since the credit crunch so much has happened in terms of bank regulations and making the banking industry safer and all the things we needed to get to where we are. For example forward-looking, how do we plan for Brexit? We don't seem to
create the time and headspace to have the conversation about the customer.
So I'd like to take away some of the barriers around competition. But also create thought-leadership time to look at a much more holistic customer view of
You approached us because you wanted to see more female representation on our events. Why?
I feel a bit cheeky about it. I went to a very excellent presentation on mortgage AI that you guys hosted with some great speakers and I thoroughly
enjoyed the event. But I was really conscious afterwards that all of the speakers were male. I had been to the Women in Finance event just prior to that. They presented stats that came out which impact women in finance. Even though we are making progress,
it's still very disappointing, that's including us [Atom bank].
As a bank, 43% of our board is female, which is pretty cool for a bank. Our executive team is one third female so we’ve still got a long way to go ourselves but
the industry is really lagging behind. Because we are a fintech, I think we feel it a bit more than most in terms of recruitment, it's really challenging. We’re looking at how we use our success and our role models to get more women interested
either in joining the industry or getting more into STEM subjects. We have a four-year partnership with the Prince’s Trust, to equip 500 young people in the North East with STEM and digital literacy skills so they can be our future leaders running
the bank. We also joined the Tech Talent Charter and were one of the first to join the Women in Finance Charter. Because we are fintech, we want to be leading the way and show the future employees that banking has a very exciting future in terms of
One thing I saw this morning, which was really heart-breaking, was the gender split in A-levels results. I think over 80% of A-levels in computing were boys and less than 20% were girls. It just makes me really nervous
about our future. That makes me mad as a mum, as someone who's trying to change an industry and who's been part of building a digital bank.
Is there anything else on your mind you'd like to talk about before I finish the interview?
There's still a lot of education we need to do with our mortgage customers. Not just around the journey but also around understanding of mortgages and how they work. It really frightens me that in some of the research that we did, we found that 22% of
the participants didn't even know what kind of mortgage they were on or when it was going to come to an end. Only 49% had a rough idea and a quarter of them never check to see whether or not there's a better offer. Even though they're paying so much
more than they need to. That's the other thing I want to use technology to fix. To make it easier for the customer to know what mortgage they've got, what their options are and make them financially better off - so the bank works for them.
To experience Atom Bank for yourself check them out at atombank.co.uk.
If you're interested in enhancing your online offering then speak to the mortgage website experts at firstname.lastname@example.org or call us on 020 7977 9230.