Contact Dock9

Send Enquiry
article title background

Event: Innovate or Die, How Successful Mortgage Brands are Transforming their UX

Laura Martin
Reading Time:
3 minutes


We are hosting an event on 12th July in association with Progress Sitefinity:

Innovate or Die: How Successful Mortgage Brands are Transforming their UX

Mortgage lenders and brokers are utilising the latest technologies and User Experience (UX) best practice to deliver innovative experiences that empower their users. In the age of “Proptech”, “Mortech” and talk of potential disruption, incumbent companies that don't prepare and adapt now will ultimately lose out. 
We invite you to join us for an exclusive evening event where our panel of experts will discuss the key themes mortgage lenders should be aware of in 2017. You’ll hear how Trussle redesigned mortgage advice as well as the lessons learned from Vida Homeloans’ experience of launching a challenger mortgage lender from scratch.

When: Wednesday 12th July 2017
Where: Brand Exchange Members Club, 3 Birchin Lane, London EC3V 9BW
RSVP: Book your free place by emailing


17:45-18:30: Welcome drinks, canapes and networking
18:30-19:00: 2017 Mortgage UX Report: key themes and innovations
Mark Lusted - Managing Director, Dock9
19:00-19:30: How Trussle redesigned mortgage advice
Fred Seale - Lead Designer, Trussle 

19:30-20:00: Lessons learned from launching a challenger mortgage lender
Lesley Sewell - ‎Chief Operating Officer, Vida Homeloans


About the speakers:

Lesley Sewell Vida Homeloans

Lesley Sewell - ‎Chief Operating Officer, Vida Homeloans

Lesley joined Vida Homeloans from Post Office Limited where she was CIO & Operations Director. Lesley was the key driver of Post Office's IT transformation programme and led the separation from Royal Mail. Prior to this she was Managing Director for IT at Northern Rock plc, the 3rd largest new business lender in 2006 and the most cost efficient bank in Europe, underpinned by IT. Lesley led a major IT infrastructure renewal programme and implemented an award-winning mortgage intermediary solution."

Fred Trussle
Fred Seale - Lead Designer, Trussle 

Fred is Lead designer at Trussle, where he's responsible for all visual touch-points. Since joining he rebranded the company as well as all product design and user experience. Before joining Trussle, Fred was Lead Designer at London based start-up Babylon Health from its' inception where he had a similar role and helped to build the brand. As the only designer for over a year he designed everything, including the app and all the marketing material: print, website and videos. He's attracted to missions that have a positive impact on peoples' lives and companies that are shaking up industries.

Mark Lusted Dock9
Mark Lusted - Managing Director, Dock9

Mark is Managing Director of Dock9, a specialist digital agency based in the City of London that exists to help financial services companies achieve their ambitions online. Dock9 have worked with mortgage clients for over 9 years designing, building and integrating digital platforms for companies such as Kensington Mortgages, Acenden, Castle Trust, New Street, Private Finance and Vida Homeloans. Mark was included in the BIMA list of the top 100 most influential people in UK digital in 2015 (the BIMA Hot 100).

RSVP: Book your free place by emailing

Laura Martin
Laura Martin is Event Manager at Dock9, having previously worked in the financial sector for 15 years including at the Bank of England, Northern Trust and BNP Paribas