Following 10 months of delay, Google have finally launched the latest update to the Panda algorithm, which is responsible for grading the quality of content on web pages.
What This Means for Content Owners
Google have announced that this latest update may take several months to complete its roll-out onto all international iterations of the search engine. This means that while your site may have already been rated as part of the algorithm, it can take a while before you’ll start seeing ranking changes for individual pages on your domain.
What to Expect from Google Panda 4.2
Like with previous updates to the algorithm, it can take a while before the definitive impact of an update becomes apparent. According to Search Engine Roundtable, the latest Panda update will affect 2%-3% of search results.
The latest update is more of a refresh of the algorithm rather than a major update. The latest update shows a decrease in the frequency of the amount of updates that Google are pushing live. If you were hit by the previous Panda update 10 months ago, that is a long time to wait for your rankings to recover. Similarly, if your site gets negatively affected by the new update, you should prepare yourself for things to take a long time to improve. Unfortunately, if the algorithm has deemed your site to be low quality, then it’s too late for you to recover during the Panda 4.2 phase.
If you are not already considering how to improve your content, then you need to start thinking about this. How much unique content does your website really have? Are there any pages where you could expand the amount of information made available to your readers? If you know there are pages that are lacking in quality content on your site, you need to start working on the copy now, rather than later.
Want to Know More?
If you want more information on how you can leverage your content for SEO purposes, contact our SEO team, who will be able to provide you with advice and a proposal for improving your online visibility.