A new core update to the Google algorithm seems to be brewing. Google have already announced that a new Panda update will be rolling out in a few weeks time. However, during the course of the last week, statistics seem to indicate the Google have given a new rankings boost to sites that make use of HTTPS.
Google have previously announced that they would start favouring sites using HTTPs, however this is the first time that the effect seems to be discernible. One fact that should be considering, is that Wikipedia are currently in the process of migrating to HTTPS. Wikipedia is one of the largest and most visited websites on the web. What many suspect is that by adding HTTPS to their pages, sites that are linked to within Wikipedia entries are receiving an added trust score, and thereby increasing their visibility within SERPs.
In a statement sent to Search Engine Land, Google confirmed that the update was a routine adjustment to their search algorithm:
"This is not a Panda update. As you know, we're always making improvements to our search algorithms and the web is constantly evolving. We're going to continue to work on improvements across the board."
Many marketers are preparing themselves for the launch of the larger Panda update that is to be released in the coming weeks. Historically, updates to the Panda algorithm have caused major fluctuations within search results. The Panda algorithm was introduced to rid search results of low quality content and to promote long-form informative copy.
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