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Dock9 is now a certified Optimizely Solutions Partner

Date:
17/01/2017
Author:
Laura Martin
Reading Time:
2 minutes

We are very excited to announce that Dock9 has become an official Optimizely Solutions Partner.

Optimizely is the #1 website optimization platform for A/B and MVT testing in the world. Founded by two former Google product managers, Dan Siroker and Pete Koomen, Optimizely is now used by more than 15,000 customers worldwide.

What we needed to know

To become a solutions partner, our team had to pass Optimizely’s own exams. They had to demonstrate an understanding of

  • Account hierarchy
  • User management
  • Optimizely snippet implementation
  • Using the Optimizely Visual and Code Editor
  • Targeting
  • Traffic Allocation
  • Goals
  • Results
  • Segmentation
  • A/B Multivariate and Multi-Page Tests

Conversion Rate Optimisation

Having passed Optimizely’s exams and becoming a solutions partner, we can now offer Optimizely as part of our Converstion Rate Optimisation services.

Conversion Rate Optimisation is the process of improving your website’s performance to maximise ROI. This typically involves using website analytics or user testing to uncover potential issues with your website, and then using A/B and Multivariate testing to identify the correct solution.

Why it’s best to test

Conversion Rate Optimisation takes the guesswork out of website optimisation and enables data-backed decisions. By measuring the impact of tests, the final recommendations we make to improve your website are based on data not guesswork.

Constantly testing and optimising your website can increase revenue, donations, leads, registrations, downloads and user-generated content, while providing teams with valuable insight about their users.

How does conversion rate optimization work?

An A/B test involves testing two versions of a web page — an A version (the control) and a B version (the variation). With live traffic, we measure the effect each version has on your conversion rate.

We work with you to analyse, hypothesise and then design variations of a page. We will then directly create the new versions of the page and run the tests.

All you need to do then is sit back and wait for the results.

Want to know more?

We’ve helped a wide range of clients optimise and improve the user experience across complex and challenging products. If you want to know more, we’re always happy to talk about how we could help. Feel free to contact our UX Team or stop by the Dock9 office for a coffee.

3226---Laura
Laura Martin
Laura Martin is Event Manager at Dock9, having previously worked in the financial sector for 15 years including at the Bank of England, Northern Trust and BNP Paribas