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Back to School for Dock9 at D-Day 2016

Laura Martin
Reading Time:
3 minutes

BIMA Digital Day is a nationwide event that links agencies with schools to raise awareness of the careers available in digital, and inspire the next generation of digital talent.

Our team had the pleasure of visiting Sherington School in Charlton, London for D-Day 2016 and we soon discovered that the students were very much aware of what digital means and eager to find out more.

We spent our day with 2 classes of year 6 students, allocated in to 3 different groups. After an introduction to our industry, a typical day in the life of an agency and icebreaker game each group chose a challenge from the below:

  • Challenge 1: Cancer Research UK
    Three in four people aren’t aware that obesity causes cancer and the message around the damage that obesity causes just isn’t being heard. It is expected that in 20 years, 72% of the UK population will be overweight or obese.Cancer Research have tasked Digital Day students to think of a new creative digital solution to raise awareness of the obesity crisis amongst young people, help them make smarter choices and live healthier lives.

  • Challenge 2: Standard Life
    Saving and earning money is hard and boring! Standard Life need you to think of a fun way to do it. What if earning and/or saving money was fun? Standard Life want you to design a fun game using the technology that you have at home or at school to get young people interested in making and saving money.

  • Challenge 3: TATA Communications
    TATA Communications have challenged Digital Day teams to come up with a digital idea to help tackle some of the key issues for disadvantaged communities including; unemployment, poor health, gender inequality, poverty and poor standards of education. But there’s a twist, you can only use three pieces of technology, smartphones, laptops and drones!

At the end of the afternoon each group presented to the rest of the class, and we were really impressed with their energy and ideas.

The children then picked their favourite ideas from the day (1 from each category), these were: a miniature pocket sized robot connected to an app that helps you save and source the cheapest items you are looking to purchase, a drone that helps children collect metal/plastic in Africa and a game where you have to collect fruit and dodge junk food to make you aware of obesity.

Overall it was an inspiring day for all involved and we look forward to next year's Digital Day!

bima digital day
Laura Martin
Laura Martin is Event Manager at Dock9, having previously worked in the financial sector for 15 years including at the Bank of England, Northern Trust and BNP Paribas