Taking the previously designed Vida logo, we were then given the opportunity to evolve the Vida brand into more than just a logo. This incorporates key brand elements such as typography, colour palettes, photography, iconography and importantly the do's and don'ts of the brand. Kicking off the project, we researched existing brand booklets on the market such as Skype, Heineken and more specific competitive brands. This is a fantastic way to see current branding trends, and how other brands attempt to tell their story. Haley, the creative lead here at Dock9, wanted something modern and impactful, with strong use of typography and photography to bring the brand alive. The booklet was sketched out, dividing the content into several key sections and finally, mocked up in Abode Indesign. We have received great feedback from Vida, and look forward to developing more books like this in the future.