That said, we see not just millennials, but an entire ‘untethered’ generation out there that is constantly on-the-go. The boundaries between home, work and transportation are blurring and traditional coverage is a blunt force object in a mobile enabled and increasingly contextual world. Trōv would like to serve this untethered generation and help give them more agency and control over how they protect, where they protect and for any duration they desire.
We are finding that Trov thrives in the scenarios where people on-the-go want a smarter, more contextual coverage that is personalized to their needs. In this immense addressable audience, We see incredible opportunities for to serve photographers, as their livelihoods depend on their gear. Students are also an example of a huge opportunity for Trōv, because students own just a few things, value them immensely and are completely mobile enabled.
Trōv is lucky in that we are first a technology company. This gives us tremendous advantage to build, accelerate and iterate. What has emerged is the world’s first cloud based, mobile enabled platform that can administer micro-duration policies for several types of cover. Who is the typical Trōv user? New segments are finding Trōv every day.
What sort of challenges do you face in your role the next 12 months?
We’re fortunate to have the opportunity to scale geographically as well as through several categories that we serve. We’ll be challenged to grow and scale our organizations in a way that allows us to preserve our culture and values. With such growth, this requires a responsibility for better process and more communication and knowledge transfer.
In an era of plenty, there is also the challenge of knowing what to say ‘no’ to. Time and resources become increasingly valuable, so we’ve been having a lot of discussion internally about what we DO and what we decide NOT to do.
What’s the most valuable thing that you’ve learned in your time at Trōv?
The importance of a strong, interdependent leadership team - every single member of the leadership is world class and SO good at what they do. The strength of these relationships, expertise and experience is critical for our success and resilience.
Balance of ‘People’ time and ‘Headphone’ time - After 20 years, I’ve finally discovered a schedule that works for me, which includes just the right amount of travel and a posture that serves communicating and making. It’s a balance I’ve strived for a long time.
With the recent investment, can you give us any insight into what’s next for Trōv, and how do you prioritise new features, or new ideas?
You can expect more geographies and categories from Trōv. We feel fortunate to be able to lean into this opportunity and help affect a 300 year old industry. We’ll be making our own investments to ensure that Trōv Protection is increasingly smarter and more contextual.
Where do you see InsurTech heading over the next few years and what impact is this going to have on a typical insurance company?
Many of the ‘typical’ insurance companies are our underwriting partners, so we’ll be doing it together. We’re learning together, and discovering many of these innovations and insights together. At Trōv, we know that we will hold ourselves accountable to the customers we serve, and they don’t really care where ‘insurtech’ is heading. They just keep living their lives and we want to continue to listen to them. Their optimism makes risk possible. Risk moves humankind forward.
I guess we’ll all move forward together.
Dane Howard is a Design leader & Entrepreneur. He has built his career through helping companies design products, services & brands. He has played a principle design and leadership role for Microsoft, Designworks | BMW, Major League Baseball, Scient Corporation, Quokka Sports, NBCOlympics, VUVOX & eBay. His work & travels have brought him global experience across Europe & Asia.
Dane co-founded VUVOX in 2006, which was acquired in 2008 by eBay. He is currently the Chief Experience Officer at Trōv.com and an advisor to several startups.
Get in touch
We’ve helped a wide range of clients optimise and improve the user experience across complex and challenging products including Protect Your Bubble, Tradex, Vida Homeloans, Clegg Gifford and more. If you want to know more, we’re always happy to talk about how we could help. Feel free to contact our UX Team (UX@dock9.com) or stop by the Dock9 office for a coffee.