If it’s not perfect, it’s broken
That’s the idea users have of any product using AI. We need to remember that AI is smart but not that smart yet. So one of the main challenges for designers will be gauging the experience while it learns and evolves.
Having said that, It’s impossible to predict what an algorithm will do. Again, it will be the designer’s role to design accordingly.
Not everything marketed as AI is actually AI
Which brings another question: how to tell the difference? There isn’t actually a legal definition as to what exactly constitutes AI which is something that needs to be rectified pretty soon.
The main message that struck me is that our empathetic skills are needed to avoid or improve awkward experiences. And it’s our responsibility to skill up, get involved and help shape the future of AI products.
We’re currently working on some interesting projects involving AI which we will be sharing very soon.... If you'd like to know how AI could help your business get in touch at firstname.lastname@example.org or (we still like an old-fashioned phone call) on 0207 977 9230.