Dock9 attended the 2017 Sitefinity Summit in Boston. It was a great opportunity to learn, meet the Sitefinity development and product teams (from the US and Bulgaria) and engage with the wider Sitefinity community. Below is a summary of our key reflections from the summit.
10.0 and beyond: an exciting twelve months ahead
Underpinning most sessions at the conference was the release of the Sitefinity 12 month development roadmap in the first session. With the recent release of Sitefinity 10.0 earlier this year the platform took a big leap forward, but the next 12 months look to be perhaps the most exciting in the six years we have worked on the platform.
Progress are investing heavily in next-generation cognitive-first, machine learning and data science that will change the dynamic with business applications built on Sitefinity. These will enable customers to:
Increase Customer Engagement - To encourage engagement it needs to be the right content (contextual) at the right time (customer journey).
Optimise Lead Generation - Your sales team will want to know as much as they can about your customer before contacting them so tracking all your customers' interactions with your site can facilitate that.
Satisfy Returning Customers - As these are already customers then you will have the best data, their contact data.
With the 10.1 and 10.2 releases coming over the next 12 months a number of key features are being introduced or further developed:
A/B Testing as an out of the box feature
This is an exciting feature for us as we typically have to use third party platforms to execute our A/B and multivariate testing.
Support for Google’s AMP (accelerated mobile pages)
With AMP growing in importance for search optimisation Sitefinity will offer an out of the box solution delivering significantly faster load times and reduced page size. It’s essentially a lightweight version of your page. Sitefinity 10.2 will support AMP out of the box. There will be AMP Templates for blogs, news etc.
Support for Facebook Instant Articles (FIA)
Similar to AMP Sitefinity will offer out of the box support for Facebook Instant Articles.