The Carousel Is Dead, So Now What? Author Judit Toth Date May 29, 2017 Reading Time 3 minutes So why have carousels even been used before, what is the idea behind them and can they be improved? Their best feature is that they create space where there isn’t any. Using carousels makes it easy to highlight more than one offer and it can potentially be a good way to make the user engage. It is just not doing it in the most efficient way.