Will Brolly revolutionise the insurance market?
Brolly is the UK’s first personal insurance concierge powered by AI.
With Brolly, customers can better understand whether they’re over insured or under insured and where they can get a better price for the cover they need.
Brolly users only need to enter their information once, and purchasing new cover will be achieved with one simple tap. Brolly will also help manage all insurance policies in one place, and provide instant access to your documents, prices, and contact numbers, so they’re always at hand when you need them.
Beta versions of Brolly Locker and Brolly Advisor were launched in the App Store late 2016 - We spent some time earlier last month test driving the initial limited beta experience.
Brolly believe “It’s insurance - but simple.” So just how 'simple' is it?
In previous articles I have detailed the importance of the onboarding process and what effect this will have on the overall success, or failure, of an app. This is no different for Brolly.
The information needed to create an account is minimal, which is what we have come to expect from modern onboarding processes; names, email address and password. I was then placed into a queue to receive access, once this was granted it was easy to pick back up the onboarding process from where I left off.
An impressive feature of Brolly is the ability to integrate with an email account. This integration will analyse and automatically find insurance policies, which will be added to the Brolly Locker. This is currently only the case if you have Gmail, which has recently announced they have passed 1 billion monthly active users worldwide. For the rest of us who don’t have a Gmail account, there are other options further in the process to add policy details.
After a number of questions around living situations and possessions (I’m assuming the answers to these questions affect which available insurance products are displayed - if not, I can’t see any reasonable explanation why a user would have to answer these as part of onboarding), it’s time to select which insurance products need to be added. These are then added to the Brolly Locker for information to be added. If no information is added, an automated email is sent, followed up with a gentle reminder a few days later.
Aesthetically, there is a lot of use of colour, with nearly every screen a different colour from the last. It feels a little bit jarring moving from one screen to the next, and I’m initially thinking about why each screen is a different colour, rather than concentrating on providing answer to the questions.
Brolly’s vision is to redesign the insurance user experience based on a centralised approach to the UI/UX of insurance policies. Brolly Locker is the only place you’ll need to store all of your insurance policies, from every insurance provider you’ve ever purchased from. So your policy documents, renewal dates, premiums, and contact numbers are always there when you need them. And when you purchase insurance through Brolly Shop, they’ll be stored in your Brolly Locker immediately.
Having selected Buildings & Contents, Motor and Pet during onboarding, these are now pending items in my Locker, ready and waiting for policy details to be added. If you then want to delete a pending product, this is available after selecting ‘Upload’, which is slightly counter intuitive.