By the middle of January many people’s New Year’s resolutions have probably already been broken. But not to worry, this is also a good time to look at making some resolutions to improve your business’ user experience in 2017. So how do these look compared to the standard resolutions?
Eat more healthily = Only consume useful information
With a plethora of information available on users and their desires it is important to find out what works, what doesn’t and do it quickly. We find using real people and your real site shows quicker than any algorithm what people find annoying/confusing/hard to find so you know exactly what to fix.
Spend more time with old friends = You don’t have to bin your legacy systems
Just because your back office system is old enough to go to secondary school (or even university!) doesn’t mean your customer’s experience can’t look like that of a startup. Replacing important systems can be risky and often costly which doesn’t make it an easy sell in the budget. It is possible to work with existing systems to create a very clean, modern experience for your customers and your staff reducing drop off rates and improving data quality.
Exercise more = Be mobile
It is surprising just how many sites are responsive, but not truly touch-optimised. This is especially important for transactional websites with long forms. Find out the difference here.