Broken your resolutions? Try these ones instead

Author Laura Martin
  • Date January 13, 2017
  • Reading Time 3 minutes

By the middle of January many people’s New Year’s resolutions have probably already been broken. But not to worry, this is also a good time to look at making some resolutions to improve your business’ user experience in 2017. So how do these look compared to the standard resolutions? 

cake treats bake off baking

 

Eat more healthily = Only consume useful information
With a plethora of information available on users and their desires it is important to find out what works, what doesn’t and do it quickly. We find using real people and your real site shows quicker than any algorithm what people find annoying/confusing/hard to find so you know exactly what to fix.

Spend more time with old friends = You don’t have to bin your legacy systems
Just because your back office system is old enough to go to secondary school (or even university!) doesn’t mean your customer’s experience can’t look like that of a startup. Replacing important systems can be risky and often costly which doesn’t make it an easy sell in the budget. It is possible to work with existing systems to create a very clean, modern experience for your customers and your staff reducing drop off rates and improving data quality.

Dock9 runners 

Exercise more = Be mobile
It is surprising just how many sites are responsive, but not truly touch-optimised. This is especially important for transactional websites with long forms. Find out the difference here.

Digital Experience Cloud 

Learn a new skill = Learn new information about your customers
With CMS Sitefinity you get access to the Digital Experience Cloud. With the Sitefinity Digital Experience Cloud, you can bring a whole new level of content-personalisation to your site and its visitors. Want to target a specific customer segment? Not a problem. The Sitefinity Digital Experience Cloud will capture data from each transaction and automatically generate customer personas. Following conversion, you can even get information on individual customers' use of your site.
User lab testing talking dialogue
Lose weight = Be more agile
One of the best ways to see the benefits of a new site or even just a new design is rapid prototyping. Putting together a working prototype of your new site within a matter of weeks and watching people using it can assist with buy in from senior stakeholders. We repeat this process of designing and testing quickly before any costly developments have been made.

Get back on your bike = Copy the British cycling philosophy
“If you broke down everything you could think of that goes into riding a bike, and then improved it by one percent, you will get a significant increase when you put them all together" - Sir Dave Brailsford (British Cycling performance director)
Taken as a business strategy making small incremental gains across a number of areas can add up to a big increase in turnover. Use tools such as Optimizely to see where you are losing customers and test small inexpensive changes to see increases in conversion.

Hire a personal trainer = Speak to Dock9!
If you want a free website health check or you’d like more information on how we can help your business achieve more with your digital offering in 2017 then get in touch at hello@dock9.com or call us on 0207 977 9230